Swatch gained significant celebrity media exposure in 2008, as a major sponsor of the MTV pre-awards Stuff that Rocks, FIVB tour and UCI BMX Championship, and kicked off the year as the Official Timekeeper and sponsor of the Sydney 07 / 08 New Year's Eve count-down. In April, Melbourne's flagship store hosted The Club watch launch, which provided Swatch The Rolex seadweller replica Club members and retailers with an exclusive look at the new Once Again, Again model. Swatch Group South Korea 2008 was a year of growth for all brands in South Korea with a strong focus on retail as well as on brand building through PR activities. Breguet enjoyed a three-digit sales increase, opened its third boutique in the Rolex prince replica Equation du Temps store in Kangnam Area and participated in a number of high-level exhibitions. After a year's activity, Blancpain showed steady growth in both the local and duty free market. Jaquet Droz and Leon Hatot opened their second point of sale in an Equation du Temps store.
Omega once again hit record sales and achieved great brand awareness through its sponsorship of the Ballantines' championship Golf tournament and KLPGA Tour, the opening of two boutiques and the creation of a flagship store on Chungdam Street. Longines enjoyed excellent growth through repositioning of the brand, reforming the distribution, and increasing the number of shop-in-shops. With an important sales increase, Rado had the Rolex milgauss replica most successful development since 2004 thanks to its new image and the opening of eight new Swatch Group Hong Kong The development of Swatch Group Hong Kong brands and sales continued to grow strongly in 2008, re-enforced by the continued expansion of the retail network. Both corporate and franchise stores represented an ever increasing percentage of Swatch Group sales, as well as upgrading the brand image and enabling closer communication with consumers.
As a host venue for the Rolex masterpiece replica Beijing Olympics, all brands in the Hong Kong market greatly benefited from the influx of tourists this represented as well as from Omega's direct involvement in the most important event to take place in China during 2008. Breguet increased its market share and brand awareness was grown through media events around the grand re-opening of the restored Petit Trianon in Versailles. For Blancpain it was a year of prestigious events, attended by the elite of Hong Kong, including the Asia shop-in shops in the main department stores. In addition to opening seven new shop-in- shops,cartier love bracelet white gold forum, Tissot built on its brand awareness through diversification of its communication and accompanied with a T-Touch South Korean alpinist Park Young-Seok's successful (first ever) expedition to one of the highest peaks in China. ck watch & jewelry, now a leader in its segment, had the most successful and memorable year ever, achieving three-digit sales growth and opening seven new shop-in-shops in major department stores.
Swatch reinforced its successful communication with the younger generation via internet media and big events like the FIVB World Tour in Seoul and the MTV Best Show Ever event continued to build on the Rolex gmtmaster replica young active fun image of the brand. Flik Flak celebrated children's day at three major department stores in Seoul and organized a family photo shooting event with overwhelming customer success. Marquis Yacht Launch, Top Gear Launch, The Art of Time Exhibition, Creative Power Awards and Global Business 1000 Award. Glashutte Original was the Official Watch Partner of ARTHK08,HongKong'sfirstinternational art fair. Jaquet Droz enjoyed fast growth and excellent brand awareness as it won the Esquire Hong Kong Grand Prix 100 Brand Award and also sponsored the 20th anniversary of Esquire magazine.
2008 was an extremely important year for Omega, with events around the Olympic Games, the new James Bond and opening of new dedicated retail space. To countdown to the Olympic Games, the GreatOlympicMomentsinTimeexhibition was held at Harbour City (-200 days), at New Town Plaza in Sha Tin (-50 days) and finally at Hong Kong International Airport. In partnership with Sotheby's,cartier love necklace white gold, Omega held a charity auction of the Omega Beijing 2008, Unique No. 8 Collection, which was sold for 9 620 000 Hong Kong dollars. Full proceeds from the sale were donated to the Chinese Athletes Educational Foundation (CAFE). To commemorate its 160th anniversary, Omega inaugurated on the same day in Causeway Bay two new flagship stores. The Rolex yachtmaster replica newly renovated Omega flagship store on Canton Road was also re-opened.
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